H&M Studio Autumn/Winter 2021 proclaims the "Queendom"
H&M continues its efforts in diversity and sustainability. What has become "good manners" in the young target group of Gen Z has been "heard" in Stockholm. And this is also reflected in the new H&M Studio A/W 21 collection, which will be available online from 9 September.
Using innovative materials, they have created a collection that is primarily oriented towards power women from showbiz and beyond. In addition to statement necklaces and eye-catching accessories, such as sci-fi-looking glasses, party dresses and skirts are also presented here again - after the many lockdowns. Extravagant, loud, colourful and by no means moody and with the right amount of 90s fashion touch. Military styles meet chunky boots, bright colours meet sequin trousers, with the collection's slogan "Queendom". From Rihanna to Cardi B, from Beyoncé to Nicki Minaj - they deliberately took their cue from the many looks we already know from pop culture.
H&M seems to have deliberately returned to unusual pieces that bring combination talent as well as the investment factor. For example, an alpaca jumper in khaki and orange is included, along with an oversized down jacket that prepares us for the temperatures in the upcoming winter, but at the same time makes us long for the cold season.
