For the Spanish fashion giant, the supermodel was inspired by the 1990s and designed an inclusive mini collection that speaks to everyone, not just the younger generation.

Not only fashion shows and advertising campaigns. Fashion continues to work hand in hand with top models for limited edition collections, capsules and special projects. In addition to luxury and premium brands, fast fashion brands are also betting on the creative tandem. The first to be hired was Kate Moss who, starting in 2007, signed a collection for Topshop for several seasons, achieving considerable sales success. The image of the British retailer, associated with one of the most famous faces in luxury, benefited from a different perception, attracting a new audience. It is the same strategy that H&amp;M has been implementing for years, which has initiated collaborations with high-end labels, from Karl Lagerfeld to&nbsp;<a href="https://www.lofficiel.at/en/tags/versace">Versace</a>, Moschino and Giambattista Valli. Now it&#39;s Zara&#39;s turn with supermodel Kaia Gerber.

aw22-north-kaia-gerber.layout.layout-1024-892b8b6eb07606d3b6f27c7dee7250c45baf478a-FILL-0.751_0.jpg

aw22-north-kaia-gerber.layout.layout-1024-cd1b48e22c5ebfd7325f89bd366162f835fa0681-FILL-0.750_0.jpg

During Paris Fashion Week, supermodel Kaia Gerber, 21, debuted her first collection for the Zara brand -&nbsp; and already sizes are in short supply (but a coming soon note gives hope of additions).&nbsp;The capsule of over 30 pieces - from clothing to shoes and <a href="https://www.lofficiel.at/en/tags/accessories">accessories</a> - has a timeless silhouette and key pieces reworked, reshaped and reinvented to suit today&#39;s customers. &nbsp;

The news follows just a few weeks after the launch o<a href="https://www.lofficiel.at/en/fashion/the-fashion-maestro-of-90s-fashion-is-back-narciso-rodriguez-designs-for-zara">f Zara&#39;s capsule collection with designer Narciso Rodriguez</a>, confirming in fact the Spanish brand&#39;s desire to accelerate its bond with luxury by involving its direct protagonists, from designers to models, a strategy in which it started later than its direct competitors, <a href="https://www.lofficiel.at/en/tags/hm">H&amp;M </a>in primis.

&quot;For this collaboration with Zara,&quot; said the model, &quot;I asked myself whether it would be possible to create a collection with everything you need in your wardrobe. &#39;If I were travelling and packing a suitcase&#39;, I asked myself, &#39;would I be able to meet all kinds of needs?&#39; I think the result was achieved.&quot;

aw22-north-kaia-gerber.layout.layout-1024-cbaf3dd7a64e6b6747b06cbe396233f9f74b482c-FILL-0.750_0.jpg

aw22-north-kaia-gerber.layout.layout-1024-d23737c3b8dea3dd9a67698cb1a5e7765bc4c8c3-CROP-0.751_0.jpg

Back to the&nbsp;90s

Black and white are the predominant colours of the thirty-piece capsule collection of garments and accessories, inspired by the <a href="https://www.lofficiel.at/en/tags/90s">1990s</a> and immortalised on Gerber by photographer Fabien Baron. The intention of the new <a href="https://www.lofficiel.at/en/tags/designer">designer </a>is to propose &#39;new classics&#39; of the wardrobe, cool and functional&nbsp;in line with the metropolitan, minimalist style and rock attitude of the super model daughter of top model Cindy Crawford.

aw22-north-kaia-gerber.layout.layout-1024-9d6945e0b1753f10ae7d2c721d557dc9663723cd-CROP-0.750_0.jpg

aw22-north-kaia-gerber.layout.layout-1024-ad75039fd8e70ba72b5af75ce2b8eb2f30a0de27-FILL-0.751_0.jpg

An oversize men&#39;s white shirt completely open at the back. A raven black satin bralette and soft silk pyjamas. A cream silk dress has a slit on the upper thigh. The whole collection plays on an updated twist of the minimalist codes of the time.

aw22-north-kaia-gerber.layout.layout-1024-b53fbd343233d5b47972b023a028ec8353679286-CROP-0.751_0.jpg

aw22-north-kaia-gerber.layout.layout-1024-c4cb19f2b758b21026aa3bffe8f835b94a424c32-FILL-0.737_0.jpg

In white: a long ivory satin dress with very thin straps, a bare back and side slit, a cropped wool turtleneck, a shirt with a slit in the back and a sleeveless, high-necked ribbed knit dress to match the matching cardigan.

"I wasn't just thinking about myself during the design process. I was thinking about my mum, my friends and everyone I see around me."

Who is Kaia Gerber?&nbsp;

Kaia Jordan Gerber is an American model and actress. She is the daughter of supermodel <a href="https://www.google.com/search?client=safari&amp;rls=en&amp;q=wikipedia+cindy+craford&amp;ie=UTF-8&amp;oe=UTF-8">Cindy Crawford</a> and businessman Rande Gerber. After starring in a series of ad campaigns for fashion brands since debuting at <a href="https://www.lofficiel.at/en/tags/fashionweek">Fashion Week</a> in 2017, Gerber won Model of the Year at the British Fashion Awards.&nbsp;She has starred in campaigns for&nbsp;Omega, YSL Beauty,&nbsp;Marc Jacobs Fragrances&nbsp;and many more.&nbsp;

Kaia Gerber makes most important debut of her career with a Zara Capsule Collection

Tags

Recommended posts for you

Fashion

Welcome to the Style Issue

Fashion

The Editor’s Letter

News & Events

Effortless Ski Style: Fashion Meets Functionality

Fashion

CONSTANTLY K x Peek & Cloppenburg: The ‘Dress to Shine’ collection for sparkling looks

Fashion

Gucci Notte: Hollywood Glamour Meets Modernity

Fashion

Fashion Editorial: "THE MEADOW" by Stefan Kokovic

Jewellery & Watches

50 Years of Partnership: Jeweller Heldwein and Patek Philippe Launch Anniversary Model

Jewellery & Watches

‘Party of Dreams’ - Ariana Grande takes you into the Holiday Season with Swarovski