Editorial: Ruth

As Vietnamese designers gain traction globally, their presence is increasingly felt in Europe’s fashion industry. MEAN BLVD marks its 4th anniversary, reflecting on its growth and dedication to showcasing Vietnamese fashion globally. Over four years, it has become a recognized fashion platform, reaching over 80 countries with a blend of heritage and modern design. To commemorate this milestone, the brand introduces refreshed branding and a renewed direction for the future.

In the ever-evolving landscape of global fashion, a Vietnamese brand emerges, seamlessly blending heritage with contemporary aesthetics. Handwoven silks, intricate embroidery, and natural dyes showcase Vietnam’s artisanal expertise while presenting innovative designs. Gaining recognition on international platforms, it bridges Vietnam’s sartorial history with global style. Each collection is a testament to resilience, artistry, and cultural pride, offering clothing that transcends borders.

In the ever-evolving landscape of global fashion, there emerges a brand from Vietnam that transcends the ordinary, crafting a narrative that intertwines poetry with haute couture.

This is a visual story capturing the contrast between Vienna’s historic elegance and urban energy. Photographer Lisa Schmerold follows model Celine Albar through iconic city landmarks, featuring luxurious looks. The editorial highlights the blend of tradition and modernity—just like Vienna itself.

Here are some of the standout trends and highlights that captured the attention of fashion enthusiasts and industry insiders.

From March 13th to 18th, Moscow Fashion Week took centre stage at the majestic Manege, offering a stunning blend of Russian creativity and international flair. The event kicked off with a spectacular array of runway shows featuring not only top Russian designers but also exciting international talent from Armenia and South Africa.

From political science to the world of fashion and beauty, Ivana Gogić has forged a unique path that blends intellect with creativity. Born and raised in Vienna, Austria, with Croatian roots, her passion for fashion has been evident since childhood. Growing up with two older sisters and a mother whose timeless elegance inspired her, she developed a distinctive style that merges classic sophistication with modern trends.

If hotels were people, Giardino Mountain in the village of Champfèr would be that quiet introvert who doesn’t demand attention — but leaves a lasting impression. From the outside, it looks like a charming Engadine house straight from a postcard. But behind the traditional façade lies a thoughtfully designed space where light, materials, and atmosphere work in quiet harmony.