Dior unveils its new it-bag: the Bobby
Since the arrival of Maria Grazia Chiuri at the head of the Dior house, each year has been synonymous with the grand launch of a new star bag. We remember the Instagram feed flooded with shots of influencers honoring the Saddle bag, in 2018, or the 30 Montaigne , in 2019. Although the year 2020 is special, the latter was no exception and the house of Dior unveils its new star bag called Bobby . The latest addition to Dior's leather creations, the Bobby bag, imagined by the artistic director, is the emblem of timeless modernity. To discover the secrets of its making, you have to go to Florence, in Italy, in the workshops of the House, real laboratories of transmission and excellence.
Shaped by precise and demanding exceptional craftsmanship, the Box calf leather, selected for its nobility, is cut into different pieces which will be assembled one by one to form the half-moon curves of this new essential. An emblematic signature, the address "30 Montaigne" is embossed in a tone-on-tone relief game and sublimated by hand, while the clasp is topped with the initials "CD" by Monsieur Dior . A unique know-how that is revealed in images, to meet this object of desire with free and assertive elegance, expressing more than ever the contemporary essence of Dior .
