Fashion

Diesel x Savage X Fenty: Iconic Style And Body Positivity In A Bold Capsule

Diesel and Savage X Fenty unite for a bold, limited-edition capsule collection, which was released yesterday. With edgy designs and body-positive charm, the collection combines the iconic Diesel style with the inclusive vision of Savage X Fenty. Available online and in store-don't miss out!

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Celebrate your uniqueness: embrace boldness and inclusivity with Diesel x Savage X Fenty.

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The campaign effortlessly combines Diesel's “cheeky” style with Savage X Fenty's seductive designs

Diesel and Savage X Fenty proudly present their first collaboration, which launched yesterday with a limited edition collection of lingerie and apparel. This partnership combines Savage X Fenty's bold, body and sex-positive ethic with Glenn Martens' unique take on Diesel's iconic style. Inspired by Rihanna's pioneering approach to fashion and lingerie embodied by her Savage X Fenty brand, the Diesel X Savage X Fenty collaboration emphasizes both brands' commitment to inclusivity and self-love.

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The collection includes lingerie, underwear for men and women and pyjamas based on three central aesthetic pillars of Diesel: True Diesel, Denim and Utility. True Diesel features fishnet and foil prints in signature Diesel red, Denim highlights trompe l'oeil designs in flocked mesh and vibrant burnout velour, while Utility offers camouflaged stretch lace and cotton poplin with graffiti logo. Silhouettes range from bustiers and string bikinis to suspenders, teddies, bras, briefs, tops and shorts, all adorned with a co-branded Diesel X Savage X Fenty logo.

This limited edition collection is brought to life through a campaign shot on the picturesque beaches of Tuscany, Italy. Conceived by Glenn Martens, Diesel's creative director, and Rihanna, the visionary behind Savage X Fenty, the campaign features photographer Salvatore Matarazzo and videographer Jacopo Farina capturing real Italian characters in Versilia, symbolizing complete body acceptance and freedom. It depicts a judgment-free day in the Italian sun, showcasing people of all ages, body types, genders and ethnicities feeling confident in their outfits.

The Diesel X Savage X Fenty collection is available now, with prices ranging from 30 to 90 US dollars. It is sold in select Diesel stores worldwide, six Savage X Fenty retail stores in the US, department stores worldwide and online at savagex.com and www.diesel.com.

Photo Credits: PR

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