Chloë Sevigny Stars in the Jimmy Choo Spring 2025 Campaign
Jimmy Choo presents Chloë Sevigny as the face of its Spring campaign, showcasing the new Hyper Glamour collection. Conceptualized by Paris-based Ezra Petronio and Lana Petrusevych of Petronio Associates, the campaign captures the energy, glamour, and playful attitude of the early 2000s, embodied by Chloë Sevigny. The eternal It-girl remains a style icon, then and now.
The campaign comprises a series of striking visuals and films with minimal sets, that play with colour themes in the collection, ensuring an acute focus on Chloë and hero shoe, bag and eyewear styles.
An Academy Award-nominated actor known for her groundbreaking roles in films such as Kids and Boys Don’t Cry as well as her acclaimed television performances in Big Love and Monsters, Chloë brings her unique charisma and creative energy to the Spring 2025 campaign. Her confident presence and nonchalant attitude draw the viewer into her world, mirroring her effortless and innate style. The campaign’s clean aesthetic and cropped focus frame Chloë as she questions traditional notions of glamour and ultimately redefines them according to her own rules.
“Personally, I believe the freedom of expression that fashion offers can be really powerful. Slipping on a pair of heels or reaching for your favourite bag can be transformative; you can reinvent yourself from one day to the next. To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look.” Chloë Sevigny
“Chloë embodies the spirit of the Jimmy Choo woman – confident, effortless and good fun – she’s alluringly comfortable in her skin possessing a strong sense of self, it’s an energy that draws you in.” Sandra Choi, Creative Director
Spring 2025 explores the boundless positivity and high-octane femininity of the ‘00s; playful accents such as the sculptural bows that play out across shoes and bags of the STAZ family and oversized paillettes that transform the minimal ISA mule and iconic BON BON bag nod to a pivotal moment in the evolution of Jimmy Choo. The campaign also spotlights the IXIA drop heel pump, a signature style that Chloë – who previously starred in Jimmy Choo’s SS16 campaign - has worn on the red carpet, beautifully highlighting her authentic and ongoing connection to the house.
Campaign Credits:
Talent: Chloë Sevigny
Creative Direction: Ezra Petronio & Lana Petrusevych
Director of Photography: Julien Andreetti
Stylist: Jane How
Set: Giovanna Martial
Hair: Damien Boissinot
Make Up: Christelle Cocquet
Manicurist: Alexandra Janowski
BTS photographer: Josipa Orasanin
Production: The Production Club
