Cher: Balmain's new futuristic Heroine
76-year-old superstar Cher is the new Balmain futuristic heroine in new Blaze Handbag Campaign.
Time seems to have stood still, from the look to even the long black hair. She is always the same. Comfortable ankle boots with platforms, and she, Cher, absolute pop icon and transgressive queen of style since forever.She is always the Cher who redefines the canons of fashion with her style.
This time she is reimagined as a futuristic goddess, perched high atop a throne while wearing the same form-fitting catsuit she had on during Paris Fashion Week in September when she walked Balmain’s spring 2023 runway show.
Inspired by Balmain SS23 show
Strong Enough, loud enough. Yes, because Cher is just that, like her song. Style icon, pioneer and much, much more (we'll stop here because the list could be endless). And so, it is not surprising that it was with Strong Enough in the background that the singer made her appearance for the Balmain Festival finale.
The new object of desire: The Blaze handbag. As its name makes clear, Balmain’s new Blaze collection of luxury leather bags mirrors the house’s singular trail-blazing superpower.It was inspired by the power to become a trailblazer — like Balmain’s own founder Pierre Balmain, who launched the brand in 1945 during Paris’ liberation from Germany, as well as Rousteing’s own revival of the label since becoming its creative director at 24 years old in 2011. The handbag features an elongated curved silhouette, accented by a short handle in both rectangular and squared shapes. Varying in texture and size, the style’s first black, white, and two-toned iterations all include gold metal buckles, zipper and stud details topped with Balmain’s own retro-inspired logo clasp.
The new bag is also inspired by the protective armor worn by superheroes. The silhouette features exposed hardware, strong color and texture combinations, and a modern-baroque style aesthetic. The design incorporates couture-inspired embellishments and glittering hardware. Rousteing's goal was to create an eye-catching accessory. And he has reached his goal.
“ For me, these designs evoke the impressive shields carried by the fearless superheroes of my youth" - Olivier Rousteing.
Who is Cher?
Cher is an American singer, actress and television personality. Often referred to by the media as the "Goddess of Pop", she has been described as embodying female autonomy in a male-dominated industry.Cher rose to stardom as part of a singing act with husband Sonny Bono in the 1960s, hitting No. 1 with the single "I Got You Babe. She pursued acting in the 1980s, starring in films like Silkwood earning an Academy Award for her performance in Moonstruck. In 2018 she made a celebrated return to the big screen in Mamma Mia: Here we go again!
