Behind the scenes of Max Mara Resort 2020
In the year of the thirtieth anniversary of the fall of the Berlin Wall, Max Mara pays tribute to the rebirth of a fantastic city, a reference point for art, architecture and design. Max Mara and Berlin share the same icons, like Marlene Dietrich and David Bowie, both of whom share a weakness for big-backed suits, palazzo pants and narrow-waisted trench coats. The precious artifacts from the Bronze Age preserved at the Neues Museum inspired a series of sculpted bracelets, necklaces and earrings.
In this context the Berlin coat made its appearance: pure white, sartorial attention, shoulders emphasized by embroidered flowers - a tribute to the splendid Meissen porcelain, the quintessence of German craftsmanship.
In the video story, the adventure of Gala Gonzalez, Vera Arrivabene and Viola Arrivabene in Berlin. From the fashion show to the set where the girls wear the Max Mara Resort 20 collection.
