Fashion

Bally: Introducing Rhuigi Villaseñor's first collection featuring the curling cowboys

Swiss luxury brand Bally presents "CURL, CURL, BABY". The first limited capsule collection by creative director Rhuigi Villaseñor, which shows the sport of curling in a whole new light: Wild West meets luxury winter wear. Dive into the world of the curling cowboys!

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Business & Tech

Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.