Sustainable fashion is getting more and more important with each passing day. Designing 100% recyclable first running shoes, adidas aims to bring a new breath to sustainable fashion. Adidas, which collaborates with the Parley for the Oceans organization to raise awareness and clean the oceans for running shoes in Futurecraft, uses a fully recyclable material in Futurecraft. According to the statement, adidas shoes are produced from 12 different materials under normal conditions and Futurecraft is produced with a kind of thermoplastic polyurethane.
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Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.