A tribute to iconic artist Mariella Bettineschi: Dior's fall/winter campaign 2022
A gallery of female portraits borrowed from the history of painting– from the sixteenth to the nineteenth century – becomes the starting point for a reflection on the views that have conditioned women from yesterday to today which is the basis of Mariella Bettineschi's work. Through the lens of photographer Brigitte Niedermair, who is responsible for a lot of Dior campaigns at the moment, the models echo these iconic figures.
From clothing to accessories, the creations transform the Dior legacy by blending aesthetics and technology. The emblematicBarjacket is adorned with technical inserts created in collaboration with Italian start-up DAir lab. Reinterpretations of the Dior Bobby, Lady Dior, and Lady D-Joybags through the prism of modernity exalt the ateliers’ virtuoso savoir-faire.
