Fashion Week

Viva La Donna!

Feminine silhouettes and an exciting mix of materials determined the trends of the Milan Fashion Week. It is all too appropriate that in perhaps the last season in the usual format the focus was on reinterpreting classics.
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One last dance... When the early plane lands in sunny Milan, the choreography continues as usual. Although the temperature is measured at the airport, there is still no sign of a worldwide pandemic. On the contrary: We are back to the routine of the Fashion Week - check-in, viewing invitations, and off into the hustle and bustle! Even the first day offers plenty of distraction from world events, as everything in fashion revolves around the latest trends for the current season, and the first day already offers a full program: Arthur Arbesser, Gucci, N°21, Alberta Ferrti, followed by Moncler. What a start!

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A look behind the scenes: Backstage impressions of the Sportmax brand, which is also one of the regulars at Milan Fashion Week and L’Officiel-Austria chief editor, Christoph Steiner.

Feminine Grace

As always, Milan shows itself from a thoroughly wearable side, especially in comparison to London or Paris. Of course, oversized looks, like those of Max Mara, are not to be missed, but in the southern hemispheres, people appreciate the graceful femininity and therefore tailor flattering and consistently refined looks. Knitwear, leather, patchwork, and lace emerge as major material trends. The triumphal advance of suits continues, often accompanied by mini-dresses – and so being a bit sexy is allowed, for example, at Versace or Dolce & Gabbana.

Ciao Milano!

There were numerous highlights - be it the collection of Silvia Venturini Fendi, who not only sent grandiose designs but also a versatile casting with plus-size models across the catwalk, or the architectural designs of Paul Andrew for Salvatore Ferragamo. Also, the show by master Giorgio Armani, who, due to the situation, then showed it without an audience, should be mentioned here. Since at least this decision, even in the transfigured hectic of fashion circus, it became clear that radical changes were imminent. And, precisely because the future of the fashion weeks is still uncertain in retrospect, one is overcome not only with nostalgia but above all, with gratitude that one was allowed to experience them again in the usual rhythm.

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Focus on coats: The probably most beautiful ones of the new season were presented by Max Mara.
Cozy chic! A knitted look from the italian brand Dolce & Gabbana.
A good fit: Versace countered the masculine cuts with bright pink!

Photos: Dolce & Gabbana, Versace, Sportmax, Max Mara, Christoph Steiner

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