Business & Tech

Dyson goes bionic: Air-filtering headphones or mask?

The pandemic has changed some habits. Including how we move in public. Dyson has taken advantage of this cultural change and presents a new product.
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The British brand Dyson, which is known for its high-tech innovations and has transformed everyday objects, such as hair dryers or vacuum cleaners into new "super products", now for the first time goes a step further and tries itself in an area that has not yet been tapped in this way. It's about high-tech, air-filtering mask that doubles as headphones. However, it is marketed by Dyson as "headphones with air filter", but: where is the difference?

Intended for urban people, this mask is an invention that represents the immediate connection with the thought of the "cyborg". And indeed: the filtering systems are reminiscent of gills, as known from fish. 

The product helps to solve two global problems: air pollution, to which nine out of ten people worldwide are exposed according to the WHO, and noise pollution, which is estimated to affect over 100 million people worldwide.

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Dyson Zone is an over-ear headphone that has excellent sound and advanced noise cancellation. It also provides the mouth and nose with purified air, as the electrostatic filtration captures up to 99% of particles down to 0.1 microns in size, such as dust, pollen and bacteria. The potassium-enriched carbon filter also purifies urban gases such as NO2, SO2, and O3.

The Dyson Zone air-purifying headset will launch globally in fall 2022. The exact timeline availability in markets will vary. A price has not yet been announced.

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