Prada says "Buongiorno!" to Emma Watson
For Prada, it is the first collaboration with the British actress, who will be the testimonial for the new perfume, which will be presented on August 22. The actress, who has made a name for herself in recent years as an activist for women's rights and as a UN ambassador, sports for the first preview pic a sassy pixie cut that immediately recalls another important activist from her guild: Jean Seberg.
Also rebellious is Prada's earring, which was presented for the first time with the current collection. In addition, there is the perfect eyeliner, which could already set a trend as well as feather brows. The beauty efforts are pragmatically simple but effective at the same time. But let's stay with the campaign ...
In her first collaboration with Prada, Watson simultaneously made her directorial debut with a video for the fragrance; the print campaign visual is by British photographer Harley Weir.
"Prada has always defied traditional models and archetypes of beauty concepts and is famous for a kind of femininity that challenges conventions. It was a pleasure to create this campaign and represent a fragrance with such a deep philosophical concept and exciting sustainability initiatives in a way that feels authentic and real," says Emma Watson.
The best red carpet looks of Emma Watson
Photos: Shutterstock
