Acqua di Parma and Diptyque charm every home with their latest fragrances
ACQUA DI PARMA
Acqua di Parma is a symbol of excellence, craftsmanship and the Italian lifestyle. The brand was founded in 1916 with the famous COLONIA fragrance, the icon of the house, and the embodiment of its values. These are manifested in a passion for beauty and attention to detail, as well as in an essential and luminous elegance that is characteristic of a modern interpretation of authentic Italian style.
Acqua di Parma puts the artistic interpretation of the new “Signatures of the Sun” Home collection in the creative hands of Roberto Milan.
When a fragrance with its indescribable and subtle character meets matter, it takes shape and reveals new, unexpected imagery. This can only be accomplished by art, which represents a novel and fascinating vision of an artist: Roberto Milan. For Acqua di Parma, his creative talent interprets the radiant “Signatures of the Sun” fragrances, enriching the Home collection with precious, sensual emotions.
Roberto Milan is an artist from Udine whose masterful creations in wood have earned him the nickname "Poeta del Legno" (Poet of Wood). His artistic passion was awakened in the family-run traditional wood art workshop that has existed since 1928. Here he continues to work on his coveted works to this day. The sculptures are unique - to reproduce them is impossible.
The collaboration between Roberto Milan and Acqua di Parma is all about art. The fragrances can thus be experienced in a new way, merging the subtle world of olfactory sensations with the world of matter and imagery.
With their noble notes, the “Signatures of the Sun” fragrances transform any room into a wonderful ambiance to be experienced in a new way: The new series from the perfume house is based on carefully selected ingredients from all over the world, reinterpreted through the sun-drenched prism of Acqua di Parma.
The fragrances for the home express the sublimity of the perfume art and complement the range with new candles and diffusers that enchant any room with the notes of the most popular fragrances of the "Signatures of the Sun" collection: Yuzu - sunny and brilliant. Osmanthus - radiant and sensual. Oud - magnetic and enveloping. Quercia - strong and charismatic. Different olfactory revelations give the feeling of meeting a familiar ingredient for the first time.
Yuzu, Osmanthus, Quercia and Oud are available as a 200-g candle in a jar with natural white wax and as a 180-ml fragrance diffuser including black reed sticks. The collection's color scheme determined the iconic Art Deco style design: the glossy black lacquered glass is adorned by a black soft velvet label with a gold-colored inscription. The outer packaging of the entire home collection is in black and gold and is presented in a new, sleek compact size made of high-quality cardboard with the international FSC certification for responsible forestry - in line with the commitment to greater sustainability under the Acqua di Parma Futura program.
The final masterpiece, a tribute to the perfection of imperfection, is the carved sun with gold coating. It symbolizes the Italian sun that breathes new life into everything it touches, thus encapsulating the artistic narrative.
DIPTYQUE
34 Boulevard Saint-Germain, 75005 Paris: This is the first address of Diptyque, which has marked both the name and the esprit of the brand. Here lies the soul of the Maison. The product collection 34 Boulevard Saint-Germain is a living memory and is symbolic of the emblematic place of the Maison.
The all-famous perfume company represents like no other the art, the culture, and the Parisian lifestyle with its pleasures that never go out of fashion. An address that inspires dreams all over the world. At 34 Boulevard Saint-Germain, the Diptyque founding trio demonstrated their unique style and creative sensibility. Opened in 1961, the boutique became the center of original passions and inspirations of three aesthetes, full of curiosity about the world and life: Desmond Knox-Leet, Christiane Montadre-Gautrot and Yves Coueslant. Behind the double storefront of the old store awoke the heart of a new brand that would go around the world with its dynamism.
Both fragrance signature and signature scent, Perfume 34 represents the soul and spirit of this place: A room fragrance to take home to tie in with the Diptyque art of living.
This fall 2022, the opportunities to enjoy it in every way imaginable will be even more numerous, as the 34 collection will be expanded with several novelties for the home. The 34 Boulevard Saint-Germain candles are now released in two more iconic formats: First, the medium model (300g) in white transparent opal glass with the iconic oval, tone on tone. And then the large candle (600g) with its white engraved bisque porcelain jar and the three wicks that gradually diffuse the notes of the signature fragrance.
To give the novelties of the 34 collection an exclusive recognition effect, all the products appear in a new black and gold decor with the Prétorien motif. This is a Diptyque classic interpreted in a modern way: the oval, inspired by an 18th-century medallion, has now become the emblem of the Maison. This pattern is one of the cornerstones of the Diptyque universe and adorned the fabrics sold in the boutique at the time.
With the 34 collection, the Diptyque way of life has found its new address - from yesterday to today, from 34 Boulevard Saint-Germain directly to your home, from the 5th arrondissement of Paris to the whole world.
