Chanel 22 Bag: The Story behind the Future Icon
Virginie Viard's creation leaves nothing to be desired with its chic design. Named after the year of its launch, the Chanel 22 is the highlight of the collection.
Determination and self-cofidence - what Coco Chanel once defined for her brand is also reflected in the Chanel 22 bag. The refined design makes the bag a faithful companion in daily life. For the first time, the Chanel 22 was presented at the Prêt-à-porter show in spring-summer 2022.
Even then, it was predicted to be the must-have of the year. Rightly so, because even now the bag is still in vogue. In addition to the large "Chanel" lettering on the front, it impresses with its highly supple and resistant leather in-step look.
True to Gabrielle Chanel's vision of giving women more freedom of movement and spirit, functionality is the absolute highlight. Plenty of space inside, a practical magnetic closure and a comfortable feel thanks to leather-covered metal chains make the bag a real everyday hero.
The Chanel 22 bag takes the elegance level of a look to the next level with its various colour choices. Soft pastels, stylish navy blue and classic black or white flatter the casual shape. The Chanel 22 is the creative result of the French fashion house and evokes a symbiosis of desire and freedom.
Whitney Peak, Margaret Qualley and Lily-Rose Depp are the faces of the campaigns.
The actresses are brand ambassadors for the launch of Chanel 22. Directed by Dutch photographer duo Inez & Vinoodh, three campaign films were created, each starring an ambassador. They were accompanied by the camera for a day and told stories about friendship, the connection to nature or a day in Los Angeles. Always with them: the Chanel 22 bag!
"I feel like I could bring this bag anywhere! To work, to stroll around alone, to sit and read in a park, on a date, even to the beach!" Lily-Rose Depp
A mini version of the Chanel 22 in the spring-summer 2023 collection.
The creation is so popular that Chanel now presents the bag in mini-size at its show in Paris. Inspired by the film "Last Year at Marienbad" (1961) by Alain Resnais, for whose female lead, played by Delphine Seyrig, Gabrielle Chanel had designed the dresses, the looks were presented in modern lightness combined with glamour.
As the little sister of the trend model, the mini version of the Chanel 22 now provides an absolute highlight in the new collection. Even if it loses some functionality due to its reduced size, it looks incredibly chic in the presented looks. Because just the small design makes the bag downright sweet and irresistible.
In addition to the Mini Chanel 22, other playful details were seen in the collection. Beads, sequins, bows and feathers were incorporated into the designs. Also included were colourful tweeds with houndstooth patterns, airy silhouettes and dotted prints. In the show, Virginie Viard focused on a woman's freedom. The designs of the collection will be available in March 2023.
Photos credits: Press Chanel
